To the team at Clique Creative,
Thanks for taking the time to review my work.
Below are two projects that I'm particularly proud of. I've included a little context around each that I hope will give an insight into my approach and how I think creatively.
I'd love the opportunity to meet in person and discuss how I could contribute to Clique Creative.
James Barry
SELECTED WORKS
THE ICONIC - SILK AND SATIN CAMPAIGN
I'm particularly proud of the campaign I created for The Iconic's premium silk and satin collection, as I felt I was able to bring a lot of my own style and experience to the project.
I had initially pitched the idea of producing more high-end campaign videos, and this became the first one we produced in-house. I worked closely with the marketing team to develop a unified creative direction across both the campaign film and photography, creating a cohesive visual identity for the launch.
It remains one of my favourite projects because it gave me the opportunity to bring my own personal creative style into a major commercial campaign, and it really felt like "my baby".
FOOT KORNER - PREMIUM RANGE LAUNCH
Another project I'm especially proud of is the launch campaign I produced for French streetwear brand Foot Korner's premium range. As a new range for an established brand, it had to walk the line between staying true to the brand's identity and heritage while signalling a move into a more premium, fashion-forward space.
I was closely involved in the creative direction, shaping the campaign across the hero video, social content, campaign photography, e-commerce imagery and the lookbook to create a more premium visual identity while remaining true to the brand's roots.
What makes this project stand out for me is that I was able to help shape the creative direction from concept through to final delivery, working closely with the client's marketing team to produce a cohesive campaign across multiple platforms. One detail I particularly enjoyed was incorporating old-school camcorder footage into the hero film. It was a concept I pushed for and, despite some initial scepticism, the team trusted my instincts. I feel it gave the campaign a distinctive personality and reinforced the brand's heritage.
I also enjoyed redesigning the e-commerce imagery for the premium range, introducing more nuanced lighting, shadow and natural backdrops to create a richer, more elevated aesthetic.
